Blog
Attribution strategy, product updates, and creator-marketing notes.

organization
Why your YouTube description links stop working after a few months
A link that worked fine in January is dead by June. Usually it's not YouTube - it's what's on the other end. Here's how to find and fix the actual cause.
tools
Amazon affiliate link not tracking properly on YouTube - here's why
Your Amazon Associates numbers look wrong, low, or missing entirely. Most of the time it's not a bug. Here's what's actually happening and how to check.

tools
Best tools for YouTube creators, organized by the actual job at each stage
Most 'best tools' lists are a flat pile of 35 apps with no organizing principle. Here's the same landscape organized by workflow stage, so you can tell what you actually need.

comparison
Best link tool for YouTubers: three different jobs, not one ranked list
Link-in-bio tools, generic shorteners, and per-video attribution tools all get lumped into one 'best link tool' list. They solve three different problems. Here's how to tell which one you need.