Blog
Attribution strategy, product updates, and creator-marketing notes.
organization
Why your YouTube description links stop working after a few months
A link that worked fine in January is dead by June. Usually it's not YouTube - it's what's on the other end. Here's how to find and fix the actual cause.
strategy
How to organize YouTube links (before it turns into 200 slugs you can't remember)
Formatting tips tell you where to put a link. They don't tell you how to keep 200 of them straight across 100 videos. Here's the system that actually holds up.