Blog
Attribution strategy, product updates, and creator-marketing notes.
tools
Amazon affiliate link not tracking properly on YouTube - here's why
Your Amazon Associates numbers look wrong, low, or missing entirely. Most of the time it's not a bug. Here's what's actually happening and how to check.

conversion
How to tell which YouTube video is actually making you money
Your affiliate network won't tell you which video sent a sale. Here's how to build a real picture of what's earning, using the data you can actually get.

strategy
Why does one video get all the affiliate clicks, and the rest get none?
One or two uploads seem to drive every affiliate click while the rest sit at zero. Here's what's going on, and how to tell a real pattern from a measurement blind spot.

strategy
Stop guessing which video converts
Three ways to find your best-converting videos without touching a spreadsheet, and why 'most views' is usually the wrong metric to chase.